As usual, the show opens with the winning project manager from last week donating to their charity. In this case, Debbie Gibson has the pleasure of donating $50K to her charity, Children’s International. But enough with the happy thoughts, and on with the show! We see the group in the New York Public Library with Trump and 2 executives from O-Cedar. The teams huddle up to choose project managers, Lou Ferrigno for the guys, and Tia Carrere for the ladies. Their challenge is to make a viral video that features O-Cedar’s newest “Pro-Mist” mop.
Aubrey O’Day certainly is loaded with negativity, firing off on how annoyed she is with Dayana Menodza. She sure has unleashed the bitch early in this episode! While meeting with the O-Cedar rep, he says they can make it as sexy as they want to. With the guys, the rep sends a similar message saying they are allowed to take it in a funny direction, or whatever they want. As long as they get the brand identity across, it’s up to them how they want to take the creative. In the women’s meeting, they go down a road of a “what’s your number?” concept, meaning the mop, but being a play of sexuality. As usual some of the women hate the concept, and hate that it’s not their idea, but OMG can they just get over it!? Why are they so catty?
Meanwhile, the men have really set Lou up to fail. Because of last week’s board room where Lou continued to be outspoken about being left out, the men had held him to stepping up and leading this challenge. Now while brainstorming, they’re not letting him get ideas out, and the ones he does have they shoot down. Clay Aiken pipes up about how he’s tired of it and calls them out on being so unfair. GET ‘EM CLAY! Maybe Victoria Gotti’s prediction was right on target. All the guys were shocked that Clay piped up, especially towards Penn Jillette, saying not to just cut down ideas, but to come up with some of their own. Clay’s comment seems to be really resonating amongst the group. Penn doesn’t like having been called out, Arsenio likes the Clay put Penn in his place, because he is championing Lou to win… of course!
Meanwhile, Aubrey continues to act like she’s the best thing that’s ever happened to the Celebrity Apprentice. She thinks Tia is jealous of her, she thinks Tia doesn’t know what she’s talking about, she thinks her experience is superior, and she’s quite frankly a self righteous bitch! We see the different women on camera talking about ‘their number.’ Dayana whispers to Debbie that there is no mop in the script. The members of the team are doubting Tia behind her back, hating the concept, hating her. It’s funny how completely opposite each of these teams operates. The women divide themselves, they whisper behind backs, they dog their team members, they complain but don’t speak up, they hide their negative comments and then unload on Trump and throw each other under the bus. It’s like they want everyone else on their team to fail. Donald Jr. comes to see them and Tia thinks she can cover up any conflict going on in her team. They exude confidence, but can’t really hide the fact that they’re divided.
The men were back at it trying to to help Lou really shine. Mostly though, it’s Clay and Arsenio really trying to help him succeed. Being someone who helps children with speech problems, Clay is helping Lou with his lines and camera presence. They decide to have Lou with the mop playing up the gender role of being a big huge guy, but getting down with the mop. They all seemed to eventually really get behind him, and as usual there was solidarity that came together towards the end. The men, oddly, seem to have the ability to confront each other on behavior and want to all work together in positivity. It is in this spirit that Clay decides to confront Penn about what he had said. Penn is holding against Clay the fact that he called him condescending in front of the women’s team. Penn is being melodramatic about being called out and it seems like his ego is so hurt that he can’t come out from under that.
In an effort to include Dayana, they have her call and order peonies from the the florist for the presentation. When the florist can’t exactly make out what she’s asking for, she double checks with Tia about what she wanted… “you want penies, right?” she asks with a thick and very confusing pronunciation. The sex jokes just continue with this team. “Both, I think” says Lisa. This moment was truly innocent and actually very funny, so I hope it doesn’t come up later like they were making fun of Dayana.
Meanwhile, it’s time for the men to present their video! When they come out, quite frankly, Lou kills it! Clay calls out that he was up to the challenge to lead because he had been poised as one of the weakest members of the team. He really came through with the video, I felt like it was funny, and witty, and had all the elements of being viral. He was hilarious dancing with the mop, and it didn’t feel overlay staged and fake. It seemed funny and realistic, almost like a joke, but an actual piece of marketing. The women’s video actually turned out to be really well put together. They had the “what’s my number’ concept all the way through, with the big reveal at the end being that they were talking about…….. a mop!!!!!
Time to face Trump in the board room! Lou says he thinks his team gave 110% and did extremely well. He thinks they excelled at the presentation, he is proud of his team, and he is ready to win for his charity. Trump goes around the team about how Lou did, and when they came to Clay, he really lit up about how wonderfully Lou rose to the challenge. With that he moves on to the women’s team. Tia says she feels very strong about how well her team did. She says Lisa is a brilliant writer and is a fast worker. Lisa says Tia didn’t totally have a handle on it at all times! Dayana is called out and she says Debbie was one of the ones who made it fall apart, she seemed very stressed out! As usual, the team points all fingers in all different directions, throwing each other under the bus! Lisa calls out that her, Aubrey, and Debbie are always the creative leads and others are just worker bees. This starts a HUUUUGE argument about who liked the concept, who didn’t like the concept, who helped, who didnt contribute, bla bla bla.
On the men’s side, they bring up Lou as the project manager and talking about how he was as a leader. The team all agreed he did a hell of a job presenting the video and starring in the video. However, the doubt was brought up whether it was a good idea or a bad idea to not incorporate all the other team members in a “viral video.” They wondered with all the other celebrities, if it may have been a mistake not to use them. Lou defended himself saying that for weeks hes been trying to be involved and trying to have bigger roles in the mens’ projects and this was him taking advantage of his leadership opportunity to show what a strong member of the team he is and that he should be utilized more. And it comes out… Trump fires off the big question: “If you lose, who should I fire?” Dee calls out Paul Sr. Arsenio avoids calling out Paul, saying without him they wouldn’t have a concept. Lou calls out… Paul and Penn. WOAH! “Why both?!” says Trump… Lou responds “Penn is a bull in a china closet with his superior attitude. He says he’s not available to think of people’s feelings. He wants to be in control of anything and isn’t collaborative in a team. Clay is asked about the issue, and says that Penn has admitted that he doesn’t like not being in charge; that Penn disengages when he’s not the leader. Dee says he fact-checks and is like a human encyclopedia. He fires back if someone says a wrong thing, he likes to be right. Clay says he brings about a bit of a negative energy when in a team brainstorming session. Woaah! Trump doesn’t even give Penn a chance to respond!
Donald Jr. goes over the women’s team’s video. Client says they didn’t have enough usage of the mop, not as much of the ‘viral’ness in the video. For the men’s team, they liked Lou as the house wife. They liked the tagline “I’ll mop the floor with you.” They said they focused on a lot of key features of the product. Cons were also that it was more like a commercial, less like a viral video…. and the word is in…the men’s team won!!!! Women’s team lost, and somebody will be fired.
Back in the board room, Trump brings up Dayana because she had previously expressed regret about the idea. And there it goes, the women are in a finger-pointing flurry. Each brought up someone else. Lisa is a great creative, but she’s a condescending team player. Dayana is the weakest link because she doesn’t contribute creative ideas. Basically for 5 minutes the women scratched and clawed back and forth. Aubrey really just brings out the claws the worst for making a HUGE faux pas saying that for a “50+ something she should be better at this…” wooooahh! “40 something” said Tia. WOW… she needs to grow up. “She’s so self righteous, no wonder Diddy fired her” said Arsenio. Tia immediately calls it right, she says Aubrey just talks and talks and talks, that she’s alpha dog and makes people fear her. Donald has had enough, he asks who Tia will bring back with her to the board room. Tia accepts responsibility and asks if she were to take the firing, would he fire someone else too. Trump says no. TIA BOWS OUT! She accepts responsibility for the team’s loss, and Trump fires Tia!!! WOWWWWW!!! Everyone is shocked… “That was bananas!” says Arsenio. I reeeeally doubt that Tia would have been fired, especcccccciiiallly considering the crap Aubrey kept spewing! WOW! Tia bowed out on a high note though, a rare respectable exit! Can’t wait for next week… drama is on the up and up!